Joe is our newest brand specialist to join B&A for retail in Metro-NY. His background comes with over 6 years of working in the food service industry. He brings depth in knowledge of fine wines giving him insight when it comes to pairings and event planning. This unique experience gives him true passion for what he manages, as he understands a broader view of the applications of retail merchandising. His unique skill set is further complimented with an undergraduate degree in Arts from the University of South Florida. This combination provides a strong approach to instore merchandising, display building and "retail theater" to make everyday selling more appealing and promotional events even more exciting.