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Michael Sass

Business Development Manager, NC/SC/WVA Division

Michael has 30+ years of sales and marketing experience in the direct marketing industry. A lifelong foodie, he can always be found in the kitchen with his Italian mother cooking and baking. His daughter’s Celiac diagnosis sparked his passion for sourcing the highest quality gluten free products and has put him on a path to find premium ingredients and how to incorporate them into everyday menu’s. His career started by brokering and he has touched several segments in our industry and now finds himself brokering again, but with a whole new enthusiasm and a tremendous amount of knowledge and expertise. Michael will be focusing on introducing B&A manufacturer products to his key contacts, prospecting for new business and providing B&A clients with innovative products and ideas that will produce significant revenue and profitability.